GAME, set, match! Jaguar and Lynx consoles are
back on the high street. MyAtari interviews Ben Grant
of EB Stores Group Ltd
At the end December,
MyAtari received reports that Atari Jaguar and Lynx
consoles were once again on sale on the high street.
We visited our local GAME store in Kingston-upon-Thames
to see for ourselves.
MyAtari: What prompted you to start selling
Atari merchandise again?
Ben: We know that there is a healthy
interest in "Retro" gaming, therefore we decided
to stock a few of the older consoles in-store, such
as the Atari Jaguar, Atari Lynx and Sega Game Gear.
Our customers are predominantly "gamers",
and are likely to have owned one of these consoles during
MyAtari: Are these games and consoles
new or reconditioned?
Ben: The Atari Jaguars are brand spanking
new, and the Lynx and Game Gear machines are re-furbished...however,
all three machines come with a 3 month replacement warranty
for peace of mind.
MyAtari: Do all your stores hold stock
of Atari merchandise?
Ben: No, unfortunately not. It was
a limited stock offer in a limited number of stores.
Deputy Manager, Chris Straker proudly shows off the
Atari merchandise available in the Kingston-upon-Thames
MyAtari: When the Atari Jaguar console
was originally released it sold for over £200.
How much are you selling it for now?
Ben: The Atari Jaguar and Atari Lynx
are both currently priced at an incredible £9.99,
whilst the Sega Game Gear is £29.99.
MyAtari: At these prices, they must be
selling very fast. What have been your best selling
Ben: The Jaguar has sold very well
indeed, with "Doom" being the most popular
piece of software.
MyAtari: Do you think the Atari Jaguar
and Lynx have stolen any sales away from the PS2 or
GameBoy this Christmas?
Ben: Definitely not. Being priced
at £9.99 the consoles are definitely an impulse
purchase, with some customers purchasing a PS2, a Jaguar
and also a Lynx at the same time!
MyAtari: Are you considering increasing
the selection of Atari merchandise in your stores? I
know our readers would be interested to hear if you
will you be selling Atari T-shirts soon!
Ben: Unfortunately not,"Retro"
stock is very very hard to find, so once the stock
has gone, its gone for good!
MyAtari: Have you considered selling
other classic consoles/computers such as the Atari 2600
or Atari ST?
MyAtari: Are the Lynx and Jaguar consoles
a permanent addition to your stores?
Ben: Once we have sold out, we are
unable to purchase anymore, and we also have to make
room for the upcoming Xbox and GameCube launches.
MyAtari: If our readers do not live near
one of your stores, how can they buy an Atari Lynx or
Jaguar from you?
Ben: The easiest way is to log onto
www.game.uk.com or www.eb.uk.com. The full range
is displayed, however, there is also a limited amount
of stock for the web sites as well. You will
then have up to date information if the item is in stock.
MyAtari: Thank you for your taking time
out to answer our questions.
MyAtari would like to
thank EB Stores Group Ltd for their co-operation in
this interview, especially Ben Grant, Lisa Artemis and